Baillie Lumber
Case Study:
Enterprise Reporting
Practices for Sustainable Forest Management
Growing the Right Way with Unified ERP, Cloud-based Analytics

Location
Hamburg, NY
Products/Services
Hardware lumber manufacturer,
distributor, and exporter
Industry
Industrial Machinery and Components
Employees
725+
Revenue
$500 Million+
Location
Hamburg, NY
Products/Services
Hardware lumber manufacturer,
distributor, and exporter
Industry
Industrial Machinery and Components
Employees
725+
Revenue
$500 Million+
Featured Solutions and Services:
SAP S/4HANA, SAP Analytics Cloud
Founded in 1923, Baillie Lumber has emerged as one of North America’s largest hardwood lumber manufacturers, distributors, and exporters. The company has grown from a regional supplier of domestic hardwoods to an international hardwood manufacturer that can ship its lumber to any region of the world.
Baillie’s hardwood manufacturing facilities are spread north to south in the eastern United States. Partner mills and suppliers in the U.S. and internationally supplement their own hardwood manufacturing capabilities, giving Baillie a level of breadth and availability unmatched by other hardwood manufacturers.
Before:
Challenges and Opportunities
- Company growing through acquisitions, looking to move away from legacy Oracle data warehouse and incorporate more powerful business intelligence capabilities
- Three companies using different ERP platforms, causing difficulty for sales to access real-time inventory data, for example; highly manual interaction for order entry and other standard practices
- Embarking on digital transformation with SAP S/4HANA as the standard ERP platform, live in November 2019, and SAP Analytics Cloud in February 2020

Why SAP and VantagePoint

- Concluded no other solution or partner as ideal for digitizing operations… a “clear willingness to help us succeed,” which mirrors Baillie’s own core value in serving its customers and “going beyond the ‘sale’”
- SAP Gold Partner VantagePoint instrumental in setting user expectations to promote adoption, defining a roadmap to achieve right end results, and optimizing Baillie’s overall approach to reporting
- Breadth/depth of SAP ecosystem and user community… “plentiful resources a decisive factor”
After:
Value-Driven Results
- Cleaner accurate data across the enterprise, including for materials, costing, and inventory management
- Streamlined processes and governance from manufacturing and order to cash through fulfillment
- Standardized ERP solutions are much easier and more cost-effective to leverage, maintain, and upgrade
- SAP Analytics Cloud is a dynamic interactive way to visualize, slice, and dice data for trends insight
3
The number of legacy ERP systems replaced by SAP S/4HANA
9
Brands comprise Baillie business, with SAP supporting end-to-end success
Customer Testimonials
“The ability to get real-time information and create ‘live’ models is a big advantage with SAP. We can now offer more capabilities and ultimately unleash entirely new dimensions to our core competencies. Our time to market is faster than ever.”
GARY BRAUNSCHEIDEL
Chief Technology Officer, Baillie Lumber Co.
Customer Testimonials
“The ability to get real-time information and create ‘live’ models is a big advantage with SAP. We can now offer more capabilities and ultimately unleash entirely new dimensions to our core competencies. Our time to market is faster than ever.”
GARY BRAUNSCHEIDEL
Chief Technology Officer, Baillie Lumber Co.